The Whole Enchilada

Thoughts on life, work, tech & biz and the whole enchilada

Open Web APIs, Google’s Open Social and you

Posted by wholeenchilada on November 1, 2007

(exec talking to IT person) Apparently our open API is empowering our customers with unprecedented control over their destinies. So please shut it down.Big buzz abounds as Google launches it’s new Open Web API called Open Social. Marc Andreessen has a nice write up on the subject: Open Social: a new universe of social applications all over the web. Here’s a snip:

My company, Ning, is participating in this week’s launch of a new open web API called Open Social, which is being spearheaded by Google and joined by a wide range of partners including Google’s own Orkut, LinkedIn, Hi5, Friendster,, Oracle, iLike, Flixster, RockYou, and Slide.

In a nutshell, Open Social is an open web API that can be supported by two kinds of developers:

  • “Containers” — social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster, and…
  • “Apps” — applications that want to be embedded within containers — for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.

Read more here:

And here’s a clip from a related post by Michelle Murrain over at ZenOfNPTech:

OpenSocial is a set of APIs. It’s aimed primarily at developers. Google has a number of partners, including social network sites like LinkedIn, Friendster and Ning, as well as Salesforce, which does have very interesting implications given the increasing use of Salesforce in the nonprofit sector.

OpenSocial is a set of APIs that handle three different kinds of user data: profiles, social graph (who your friends are) and activities (the stuff of the Facebook news feeds.)  And the language of these APIs are standard HTML and Javascript. Any application written for OpenSocial will work on any partner social network – any OpenSocial “container”. That means developers need only write an app once, and it can get used on any of the networks involved, like Orkut and LinkedIn. Basically, if the more social network sites that adopt OpenSocial, the more open the whole thing gets.

Read more here:

Some related reading:


3 Responses to “Open Web APIs, Google’s Open Social and you”

  1. mystarbucks said

    Came over from the FeeFiFoto blog. Love what you’ve got to say. I am very interested to see where OpenSocial goes. Great post!

  2. Hi, Thanks! The OpenSocial release is all the rage these days 😉

  3. […] Read the rest of this great post here […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: