My company, Ning, is participating in this week’s launch of a new open web API called Open Social, which is being spearheaded by Google and joined by a wide range of partners including Google’s own Orkut, LinkedIn, Hi5, Friendster, Salesforce.com, Oracle, iLike, Flixster, RockYou, and Slide.
In a nutshell, Open Social is an open web API that can be supported by two kinds of developers:
“Containers” — social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster, and…
“Apps” — applications that want to be embedded within containers — for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.
And here’s a clip from a related post by Michelle Murrain over at ZenOfNPTech:
OpenSocial is a set of APIs. It’s aimed primarily at developers. Google has a number of partners, including social network sites like LinkedIn, Friendster and Ning, as well as Salesforce, which does have very interesting implications given the increasing use of Salesforce in the nonprofit sector.