Rapleaf gathered data on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform – and also gathered data on Facebook users. Some highlights, followed by full details below:
The greatest overlap between OpenSocial container sites exists between Myspace and Hi5, in which 43% of Hi5 users also use Myspace.
Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male.
52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform.
Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites.