The End of Analog TV in 2009 – Rabbit-Ear / Antenna Users Unaware
Posted by wholeenchilada on January 6, 2008
Interesting post on the demise of Analog TV: Rabbit-Ear Users Don’t Know The End (of Analog TV) Is Near. If you get your programming from cable or satelite (digital feeds) no need to worry but folks using older televisions with the “rabbit ear” style antennas, or even roof mounted analog antennas will no longer be receiving programming next year. What’s interesting is that a lot of people don’t seem to be aware of the change from analog to digital feeds and the impact on older sets or those who can’t afford to go digital. There are options available and gadgets you can get to make your set compatible but, again, the big problem at this point is the large number of folks unaware of the impending change:
In less than 14 months, any traditional television set still connected to its antenna will receive nothing but static, as the broadcasting industry cuts over completely to its new digital frequencies.
A recent poll by the marketing arm of the cable industry shows that most people still have no clue this is going to happen.
In a telephone survey in November of 1,017 people, only 48 percent said they had heard about the switch to digital television. And only 17 percent correctly identified 2009 as the year that analog television will be cut off. (The survey had a margin of error of 3.1 percentage points.)
Most people don’t actually need to know anything. The switch won’t affect sets with cable or satellite service. But 17 percent of households don’t have pay service on any of their sets. And another 21 percent of households have cable or satellite on some sets, but at least one set left that gets television over the air. (Some of those are mainly used for playing video games or watching DVDs.)
The survey found that the group most affected by the analog cutoff — those with no cable or satellite service — are most in the dark about what will happen to their sets: Only one-third of them had heard that their TVs are set to stop receiving programs.
It’s interesting to note that the people most likely to be affected by the changes are in the group that knows the least about the coming changes. Hopefully networks will do more in the coming months to make it clear to everyone that programming changes are immenent. Even if you have digital in the house, your portable tv for camping/recreation won’t be receiving any broadcasts in 14 months and the emergency radio I use during power outages will no longer receive tv audio, which kinda sucks cause we really loved that aspect.